Crockett & Jones opened its first shop in France in 1998, in the quarter of La Madeleine. In this 160 square meter Parisian flagship, you can find the workshop of a Maitre Bottier (Master Shoe Maker) who creates made to measure shoes. A soon as you arrive, the reception guides you through the two different display areas. The Hand Grade section to the right and our Main Line Collection to the left. These two areas allow us to present a large range of products, making the shoes stand out as if they are pieces of art. We interviewed our manager, Alex, on what Crockett & Jones means to him.
What did you do before you started with Crockett & Jones?
I was working in a multi-brand shoe store and was already selling C&J shoes, amongst others. I was in the shoe business from the beginning. I was then offered the opportunity to work with C&J in the flagship by Thierry Duhesme on December 1st, 2001. I celebrated 20 years with the company recently!
What makes C&J special in your eyes?
Regarding our shoes, I would say their longevity. When properly taken care of, they can last for many years. One of my first pair was Conway, I bought them over 15 years ago, had them resoled a few times and they are still in a perfect state! Then, the price/quality ratio gives us a unique spot on the market and our fitting and comfort are second to none. Regarding the brand itself, C&J stayed true to its image and values as a family-run business, which is something that is hard to find nowadays but translates very well into a trustworthy name. All these details make for a unique brand!
Do you have a story that stands out in all these years in retail?
I have many retail stories, whether with our customers or with the staff. However, what stands out the most to me is the relationships that I have developed with some of our customers – some of them regularly send me gifts, and it creates an atmosphere of ease, trust and transparency that leads beyond the simple customer advice.
Of all the C&J shoes you own, which pair is your favourite? Which do you wish you had?
The pair I come back to the most is definitely the Coniston in Tan Scotch Grain - a timeless, easy to wear style, it is the epitome of C&J boots.
One pair that I’ve always wanted is yet another boot – the Skye in Cordovan Shell, unfortunately now discontinued. It has always been a dream of mine because of its unique look, shape and its perfect fit.
Your favourite new style? Anything you'd like to see in the future?
Definitely the new version of the Islay from the Black Editions, part.3! The Black Scotch Grain and the Vibram cleated sole make for a more modern, aggressive look. It also is the first variation of this style, which makes it even more exciting.
A great addition to our collection would be mounting the beautiful Harlech on a Ridgeway sole instead of the usual double leather sole – it would still be comfortable while giving it a new look.